GreyRock Visibility & Amplification

Campaign Content Services 

Monitor | Measure | Engage | Amplify

The number one mistake campaigns make is not publishing the volume and frequency of the correct content necessary for digital success.

The greatest challenge of 2024 is getting your campaign to communicate at scale. GreyRock can show you what that looks like and help you execute. GreyRock’s process will grow your campaign’s capacity to convert enough targeted voters to win.

GreyRock helps you:

  1. Publish more of the most effective content

  2. Increase grassroots digital engagement, identification and conversion

  3. Optimize impact of paid, earned and owned media and communications

Process and Deliverables

  • Get secure access to weekly content monitoring and social listening reports with actionable insights and analytics to measure your campaign’s overall performance and your opponent’s.

  • Get daily or even hourly content monitoring email alerts during crisis communication periods or on specialty issues. Your team can know with immediacy the exact impact to shape the most confident response.

  • Each week we meet with your team to review content performance and feedback from supporters and opponents. We share trends and what’s working or not on various platforms and campaigns and help you plan for the week ahead.

Visibility Services

Social Listening

  • See Supporter Conversations

  • See Opposition Conversations

  • ID Influencers, Power-Users and Potential Threats

  • Help Build Favorable Voter Database

  • Measure Social Media Impact

Content Monitoring

  • See Platform Performance

  • See Content by Type Performance

  • Engage Grassroots Supporters to Recognize Support and Monitor Censorship

  • Measure Owned and Earned Media Impact

Analytics Aggregation

  • Website Analytics

  • Social Platform Analytics

  • Identify Audience Demographics

  • Measure Conversion Rates of Key Digital Assets- Funnels, Forms, etc.

Amplification Services

Content Development & Distribution Support

  • Original Content Creation

  • Feature Issue Reports & Press Releases

  • Customized Syndicated Messaging Content

  • Cross Platform Content Merchandising

  • Coordinate Custom and Automated Replies to Messages and Posts

  • Coordinate Outreach to Grassroots Influencers and Power Users

Tech Stack Options*

  • Website Visitor ID Match (Most Popular)

  • Search Optimization Analytics

  • Develop One Stop Analytics Dashboard

*extra fee-based options with trusted partners

Once you sign up, weekly reports immediately begin. We execute a GreyRock historical content audit comparison vs. your opposition. This benchmark reporting establishes baselines to better understand future growth.

We partner with your campaign’s unique structure and ensure the right people have actionable data and insight to make decisions and engage to meet campaign KPI’s.

GreyRock optimizes campaign comms monitoring and measuring for media and platform bias and potential tech-based throttling and censorship against campaigns and individual accounts. We work with you to fix platform problems that arise. And big tech seemingly makes sure you have problems.

The research is clear: in 2020 and 2022 an estimated 1/3 to 1/2 of all Republican campaign and supporter digital communications were labeled, blocked, throttled, volume turned down, virality dampened, etc. by programmatic censorship we did not see clearly or measure. Censorship caused the major losses. 2024 can be different with GreyRock Visibility and Amplification.

Initial Content Audit

1. Review your current social media platform stack and consider additions and backup. Benchmark campaign and opposition audience size and engagement for future comparison. X, Instagram, LinkedIn, Truth Social, Reddit, YouTube, Vimeo, Rumble, TikTok, Substack, et al.

2. Review individual communications channel performance. Benchmark search, email and text vendor performance, audience size and engagement for future comparison.

3. Consider the changes to content performance in 2024 by format and topic, by censorship propensity, opposition response, and sentiment/emotion created.

4. Capture audience profiles and initial persona drill down. This step can take longer based on volume and data available to support targeting and audience demographic research.

5. Assess available analytics, access management and needs analysis.

6. Review privacy policy, security protocol and data breach and incident response. As needed or requested.

Request a free GreyRock Content Visibility Report for your brand or campaign.

General Consultants welcome for rev-share and reseller opportunities.

Call or Text James O’Brien at (314) 669-5510‬.